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The School of Integrated Communications is innovative and unique learning environment. It is one of the first communication schools in Russia offers higher education embraced in a wide range of communication techniques and technologies aimed to establish the effective dialogue between an organization and its public. Being a part of National Research University “Higher School of Economics” in Moscow, the School of Integrated Communications takes advantage of the location in diverse and global city with access to a lot of education facilities, renowned faculty, and internships in leading PR and advertising companies.
The goal of the School is the preparation of world-class specialists in the field of advertising, public relations and new media, knowledgeable in theoretical and practical aspects of mass and special communication, skilled in new media technologies, advertising, PR, instruments of design and media content management, media planning, project management, marketing research. It is a question of preparation both generalists in the field of integrated communications and narrower specialists in areas of advertising, PR and new media.
The competition organisers said the winners had not only conveyed the idea of the competition most successfully in their work, but had handled the task brilliantly and shown their grasp of what public service advertising is all about.
18 year old HSE student Ekaterina Kucherenko won first prize for her series ‘You took a bribe?’. The jury agreed unanimously that they were the most powerful works in the competition. The idea is that real people are addressing corruptors whose behaviour influences those closest to them, their own family, and not some distant group.
Second place went to the series ‘Watches’ about new times of transparent tenders by 18 year old HSE student Elena Chernyuk from Odintsova.
The third place went to HSE student Sofia Panochevnyk for the biggest series in the competition under the working title ‘Crossword’.
Guzella Nikolaishvili, Associate Professor at the HSE School of Integrated Communications, Media and Design says, ‘Competing is interesting and useful on a professional level, particularly for students of communications and advertising’. She believes that, ‘Taking part in such a prestigious contest gives students a good competitive edge in the eyes of employers.’
The posters selected by the jury will soon be appearing on billboards around the city and in federal publications.