HSE Students Win Competition for Public Service Advertising Against Corruption

Students at the HSE School of Integrated Communications, Faculty of Communications, Media and Design won all the prizes in a public service advertising competition against corruption. The contest is run by the Moscow City department for competition policy. The HSE students’ posters were selected from 175 pieces submitted from different Russian regions and the near abroad. The prize giving ceremony was in a city government building on New Arbat on December 1

The competition organisers said the winners had not only conveyed the idea of the competition most successfully in their work, but had handled the task brilliantly and shown their grasp of what public service advertising is all about.

18 year old HSE student Ekaterina Kucherenko won first prize for her series ‘You took a bribe?’. The jury agreed unanimously that they were the most powerful works in the competition. The idea is that real people are addressing corruptors whose behaviour influences those closest to them, their own family, and not some distant group.

Second place went to the series ‘Watches’ about new times of transparent tenders by 18 year old HSE student Elena Chernyuk from Odintsova.

The third place went to HSE student Sofia Panochevnyk for the biggest series in the competition under the working title ‘Crossword’.

Guzella Nikolaishvili, Associate Professor at the HSE School of Integrated Communications, Media and Design says,  ‘Competing is interesting and useful on a professional level, particularly for students of communications and advertising’. She believes that, ‘Taking part in such a prestigious contest gives students a good competitive edge in the eyes of employers.’

The posters selected by the jury will soon be appearing on billboards around the city and in federal publications.