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Regular version of the site

109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1

School Manager:
8 (495) 772-95-90 (доб. 22475)

Email: incomm@hse.ru

School Head Sergey Zverev

8 (495) 772-95-90 *22851

Deputy School Head Maria Mordvinova

8 (495) 772-95-90 *22473

Deputy Head for Admissions Olga V. Afanasyeva
Transmedia Harry Potter Essays on Storytelling Across Platforms

Bell C. E., Bernard B., Martinez K. D. et al.

United States of America: McFarland and Company, Inc, 2019.

Book chapter
Co-Creating in the Wonderland: Communication and Patient-Oriented Healthcare in Russia
In press

Endaltseva A., Bachurina N., Mordvinova M.

In bk.: The Handbook of Strategic Communication. Wiley-Blackwell, 2020.

Working paper
Interregional Mobility Of Russian Researchers: Moving For A Promising Job

Volkova G., Никишин Е. А.

Basic research program. WP BRP. National Research University Higher School of Economics, 2019. No. 103.

Marina Shilina on corporate social responsibility

Marina Shilina, the Department of integrated communications professor, performed at a major European researchers’ and professors’ conference PR EUPRERA-2016.

Marina presented a report titled “Strategic Communications in Russia: Responsible Innovation as a New Challenge?”. The report was dedicated to corporate communications and CSR. Corporate social responsibility is a relatively modern concept. According to it, various organizations must consider the interests of society; they also should not only to obey the law, but also to voluntarily take measures to improve the quality of life of its employees, their families and the whole society.

 Corporate Communications and CSR is a very debatable topic, especially in Russia, where the society has no impact on corporations, and where marketing approach dominates the strategic one. This topic is interesting to me as a practician and as a scientist. Nowadays responsible innovations are not adequately used in strategies of both European and Russian companies. However, CSR becomes one of the key ones for corporate reputation and for the development of PR as a strategic activity

Marina Shilina
Integrated communications department: Associated professor

The debate which has been launched by our department in Europe will continue in Russia, at a conference on strategic communications "STRATCOM 2016" at St. Petersburg University in November.