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Regular version of the site
Article
Ambiguous tDCS: variability of the transcranial direct current stimulation effects in a reinforcement learning task

Grigoreva A., Gorin A., Ключников В. А. et al.

Brain Stimulation. 2023. No. 16. P. 273-273.

Book chapter
Code of woman: transformation of femininity strategies in Russian mass culture. Α case study

Zaporozhtseva L.

In bk.: Signs of Europe: discourses, mythologies, politics of representation. Selected Proceedings from the 12th International Conference of the Hellenic Semiotics Society. Thessaloniki: The Hellenic Semiotics Society, 2023. P. 46-57.

Working paper
Privacy Versus Security in Trying Times: Evidence from Russian Public Opinion

Chmel K., Marques II I., Mironyuk M. et al.

Higher School of Economics Research Paper. WP BRP 82/PS/2021. Higher School of Economics, 2021

Marina Shilina on corporate social responsibility

Marina Shilina, the Department of integrated communications professor, performed at a major European researchers’ and professors’ conference PR EUPRERA-2016.

Marina presented a report titled “Strategic Communications in Russia: Responsible Innovation as a New Challenge?”. The report was dedicated to corporate communications and CSR. Corporate social responsibility is a relatively modern concept. According to it, various organizations must consider the interests of society; they also should not only to obey the law, but also to voluntarily take measures to improve the quality of life of its employees, their families and the whole society.

 Corporate Communications and CSR is a very debatable topic, especially in Russia, where the society has no impact on corporations, and where marketing approach dominates the strategic one. This topic is interesting to me as a practician and as a scientist. Nowadays responsible innovations are not adequately used in strategies of both European and Russian companies. However, CSR becomes one of the key ones for corporate reputation and for the development of PR as a strategic activity

Marina Shilina
Integrated communications department: Associated professor

The debate which has been launched by our department in Europe will continue in Russia, at a conference on strategic communications "STRATCOM 2016" at St. Petersburg University in November.