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Regular version of the site
Contacts

109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1

School Manager:
8 (495) 772-95-90 (доб. 22475)

Email: incomm@hse.ru

Administrations
School Head Sergey Zverev

8 (495) 772-95-90 *22851

Deputy School Head Maria Mordvinova

8 (495) 772-95-90 *22473

Deputy Head for Admissions Olga V. Afanasyeva
Book
Internet in Russia: A Study of the Runet and Its Impact on Social Life

Sherstoboeva E., Vartanova E., Konradova N. et al.

Cham: Springer, 2020.

Article
Framing the image of Russia in the British media during the World Cup 2018

Mannin A., Ozornina N.

The Russian Journal of Communication. 2020.

Book chapter
The space we will live: Eco-camouflage and environment compaction

Rodkin P. E.

In bk.: Proceedings of KSBDA Spring International Conference 2020. Korea Society of Basic Design & Art, 2020. P. 219-222.

Working paper
Interregional Mobility Of Russian Researchers: Moving For A Promising Job

Volkova G., Никишин Е. А.

Basic research program. WP BRP. National Research University Higher School of Economics, 2019. No. 103.

Marina Shilina on corporate social responsibility

Marina Shilina, the Department of integrated communications professor, performed at a major European researchers’ and professors’ conference PR EUPRERA-2016.

Marina presented a report titled “Strategic Communications in Russia: Responsible Innovation as a New Challenge?”. The report was dedicated to corporate communications and CSR. Corporate social responsibility is a relatively modern concept. According to it, various organizations must consider the interests of society; they also should not only to obey the law, but also to voluntarily take measures to improve the quality of life of its employees, their families and the whole society.

 Corporate Communications and CSR is a very debatable topic, especially in Russia, where the society has no impact on corporations, and where marketing approach dominates the strategic one. This topic is interesting to me as a practician and as a scientist. Nowadays responsible innovations are not adequately used in strategies of both European and Russian companies. However, CSR becomes one of the key ones for corporate reputation and for the development of PR as a strategic activity

Marina Shilina
Integrated communications department: Associated professor

The debate which has been launched by our department in Europe will continue in Russia, at a conference on strategic communications "STRATCOM 2016" at St. Petersburg University in November.