109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1
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Higher School of Economics Research Paper. WP BRP 82/PS/2021. Higher School of Economics, 2021
The School of Integrated Communications is innovative and unique learning environment. It is one of the first communication schools in Russia offers higher education embraced in a wide range of communication techniques and technologies aimed to establish the effective dialogue between an organization and its public. Being a part of National Research University “Higher School of Economics” in Moscow, the School of Integrated Communications takes advantage of the location in diverse and global city with access to a lot of education facilities, renowned faculty, and internships in leading PR and advertising companies.
The goal of the School is the preparation of world-class specialists in the field of advertising, public relations and new media, knowledgeable in theoretical and practical aspects of mass and special communication, skilled in new media technologies, advertising, PR, instruments of design and media content management, media planning, project management, marketing research. It is a question of preparation both generalists in the field of integrated communications and narrower specialists in areas of advertising, PR and new media.
On the 17th of October the fourth-year students of the “Advertising and public relations” educational program held a debate about the industry development in the paradigm of Big Data and the Internet of things.
Students were actively looking for answers to questions about the ways big and open data change all the fields of activity and about its impact on PR, advertising and media. Participants of Big Data Battle argued about new opportunities and challenges the pros would face and about competencies that would be most demanded tomorrow. For example, it would be important to be able to program and to know at least R and Python programming languages as well as to be good at analytics and visualization.
The discussion was moderated by fourth-year bachelors Nemchenko Maria, Eugeniya Suvorina, Taisiya Maksimova and Anton Bugaev. Marina Shilina, the winner of the “Silver Archer”, PhD and Associate Professor of the Department of the HSE integrated communications, was the discussant.
According to the results of the discussion, Eugeniya Suvorina and Anna Hit’ko’s speeches were considered to be the best ones and the students were awarded the collections of the best projects of the “Silver Archer”.