• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1

School Manager:
8 (495) 772-95-90 (доб. 22475)

Email: incomm@hse.ru

School Head Sergey Zverev

8 (495) 772-95-90 *22851

Deputy School Head Maria Mordvinova

8 (495) 772-95-90 *22473

Deputy Head for Admissions Olga V. Afanasyeva
Transmedia Harry Potter Essays on Storytelling Across Platforms

Bell C. E., Bernard B., Martinez K. D. et al.

United States of America: McFarland and Company, Inc, 2019.

Book chapter
Co-Creating in the Wonderland: Communication and Patient-Oriented Healthcare in Russia
In press

Endaltseva A., Bachurina N., Mordvinova M.

In bk.: The Handbook of Strategic Communication. Wiley-Blackwell, 2020.

Working paper
Interregional Mobility Of Russian Researchers: Moving For A Promising Job

Volkova G., Никишин Е. А.

Basic research program. WP BRP. National Research University Higher School of Economics, 2019. No. 103.

“Silver Archer”: winners of the student week at Higher School of Economics

The “Silver Archer” National Award in the field of public relations development holds an annual student week in the leading universities of Russia. Our students always take active part in it. This year we tested a new format when students themselves were the key speakers and held a discussion on the future of the industry.

On the 17th of October the fourth-year students of the “Advertising and public relations” educational program held a debate about the industry development in the paradigm of Big Data and the Internet of things.

Students were actively looking for answers to questions about the ways big and open data change all the fields of activity and about its impact on PR, advertising and media. Participants of Big Data Battle argued about new opportunities and challenges the pros would face and about competencies that would be most demanded tomorrow. For example, it would be important to be able to program and to know at least R and Python programming languages as well as to be good at analytics and visualization.

The discussion was moderated by fourth-year bachelors Nemchenko Maria, Eugeniya Suvorina, Taisiya Maksimova and Anton Bugaev. Marina Shilina, the winner of the “Silver Archer”, PhD and Associate Professor of the Department of the HSE integrated communications, was the discussant.

According to the results of the discussion, Eugeniya Suvorina and Anna Hit’ko’s speeches were considered to be the best ones and the students were awarded the collections of the best projects of the “Silver Archer”.