109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1
8 (495) 772-95-90 (доб. 22475)
8 (495) 772-95-90 (доб. 22851)
Deputy School Head
8 (495) 772-95-90 (доб. 22473)
Deputy Head for Prospective Student Affairs
Bolotova A., Mnatsakanyan A.
M.: HSE, 2015.
Solovyeva O., Logunova O.
In bk.: Digital Transformation and Global Society Third International Conference, DTGS 2018, St. Petersburg, Russia, May 30 –June 2, 2018, Revised Selected Papers, Part I. Iss. 858. Cham: Springer, 2018. P. 474-482.
The School of Integrated Communications is innovative and unique learning environment. It is one of the first communication schools in Russia offers higher education embraced in a wide range of communication techniques and technologies aimed to establish the effective dialogue between an organization and its public. Being a part of National Research University “Higher School of Economics” in Moscow, the School of Integrated Communications takes advantage of the location in diverse and global city with access to a lot of education facilities, renowned faculty, and internships in leading PR and advertising companies.
The goal of the School is the preparation of world-class specialists in the field of advertising, public relations and new media, knowledgeable in theoretical and practical aspects of mass and special communication, skilled in new media technologies, advertising, PR, instruments of design and media content management, media planning, project management, marketing research. It is a question of preparation both generalists in the field of integrated communications and narrower specialists in areas of advertising, PR and new media.
An educational “carousel” has been started for the new students of the Lyceum. This means tenth graders have an opportunity to get acquainted with various educational directions of the university. The faculty of communications, media and design was the first one to open its doors to those who had chosen the humanities education.
Also, the learning process was covered by the project team of second- and third-year students Alexandra Bubnova, Tatiana Babynina, Marina Glazova, Anna Danilova, Valeria Ena, Ekaterina Mazur, Diana Maksimova, Svetalana Puzanskaya Anna Medvedeva, Daria Savon and Natalia Nepomnyaschaya. After that they willingly shared their impressions of the meeting with the lyceum students with us.
So we held our first Lyceum day at last! All of the preparations took us about two weeks and we changed and replanned everything a hundred times. Summing up, we had to be very creative. We came up with so many ideas of tasks and contests for lyceum students! For example, we planned to offer them to promote “Weasleys' Wizarding Wheezes” or to deliver commercials in real time or to come up with the decision of the case of the Festival de Cannes. I feel that actually we can save some of these ideas for the future!”
Diana Maksimova Advertising and public relations student
We as the organizers did not know what to expect from that Thursday. And yet, we were ready for anything. We've had a lot of spare scenarios depending on the audience actions. Fortunately, everything went perfectly. Moreover, my personal communication with the lyceum students helped me inherit their desire to create. The children were asked to come up with an advertisement for a simple classroom chair, and I was surprised that they eagerly set to work.
Daria Savon Advertising and public relations student
This is a very interesting project. It really helps students who have almost no idea of what university life is and what is taught in universities in general because of their young age. This project is also important for the HSE since it’s one of a kind. Our communication with students attracts them as we provide them with interesting information and opportunities to visit various presentations. And children, in its turn, pay attention to the useful activities our university can offer
Natalia Nepomnyaschaya Advertising and public relations student
Lyceum day is a cool opportunity not only for high school students to look at our life from the inside, but also for the university to know their possible future students, to understand what to pay attention to in the educational process. Each year, children are changing, and the university should change for them. Of course, students like to organize such events. We ourselves create the concept and competitions and lead the day. This is a priceless experience that “pumps” us as professionals in the field of communications, as we create and implement their own project
Svetlana Puzanskaya Advertising and public relations student
Educational carousel is a chance for students to feel the atmosphere of the university, as well as a chance for us to realize ourselves in another exciting project
Anna Medvedeva Advertising and public relations student
After the event lyceum students could express gratitude, leaving their wishes to the organizers.