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Regular version of the site

109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1

School Manager:
8 (495) 772-95-90 (доб. 22475)

Email: incomm@hse.ru

School Head Sergey Zverev

8 (495) 772-95-90 *22851

Deputy School Head Maria Mordvinova

8 (495) 772-95-90 *22473

Deputy Head for Admissions Olga V. Afanasyeva
Transmedia Harry Potter Essays on Storytelling Across Platforms

Bell C. E., Bernard B., Martinez K. D. et al.

United States of America: McFarland and Company, Inc, 2019.

Book chapter
Co-Creating in the Wonderland: Communication and Patient-Oriented Healthcare in Russia
In press

Endaltseva A., Bachurina N., Mordvinova M.

In bk.: The Handbook of Strategic Communication. Wiley-Blackwell, 2020.

Working paper
Interregional Mobility Of Russian Researchers: Moving For A Promising Job

Volkova G., Никишин Е. А.

Basic research program. WP BRP. National Research University Higher School of Economics, 2019. No. 103.

Lyceum day at the Faculty of Communications, Media and Design

The first Lyceum day in the Department of integrated communications was held on the 15th of September. Students hospitably welcomed the tenth grade students of the Lyceum of HSE and told them in a playful way about the “Advertising and public relations” educational program.

An educational “carousel” has been started for the new students of the Lyceum. This means tenth graders have an opportunity to get acquainted with various educational directions of the university. The faculty of communications, media and design was the first one to open its doors to those who had chosen the humanities education.

Also, the learning process was covered by the project team of second- and third-year students Alexandra Bubnova, Tatiana Babynina, Marina Glazova, Anna Danilova, Valeria Ena, Ekaterina Mazur, Diana Maksimova, Svetalana Puzanskaya Anna Medvedeva, Daria Savon and Natalia Nepomnyaschaya. After that they willingly shared their impressions of the meeting with the lyceum students with us.

 So we held our first Lyceum day at last! All of the preparations took us about two weeks and we changed and replanned everything a hundred times. Summing up, we had to be very creative. We came up with so many ideas of tasks and contests for lyceum students! For example, we planned to offer them to promote “Weasleys' Wizarding Wheezes” or to deliver commercials in real time or to come up with the decision of the case of the Festival de Cannes. I feel that actually we can save some of these ideas for the future!”

Diana Maksimova
Advertising and public relations student

 We as the organizers did not know what to expect from that Thursday. And yet, we were ready for anything. We've had a lot of spare scenarios depending on the audience actions. Fortunately, everything went perfectly. Moreover, my personal communication with the lyceum students helped me inherit their desire to create. The children were asked to come up with an advertisement for a simple classroom chair, and I was surprised that they eagerly set to work.

Daria Savon
Advertising and public relations student

 This is a very interesting project. It really helps students who have almost no idea of what university life is and what is taught in universities in general because of their young age. This project is also important for the HSE since it’s one of a kind. Our communication with students attracts them as we provide them with interesting information and opportunities to visit various presentations. And children, in its turn, pay attention to the useful activities our university can offer

Natalia Nepomnyaschaya
Advertising and public relations student

 Lyceum day is a cool opportunity not only for high school students to look at our life from the inside, but also for the university to know their possible future students, to understand what to pay attention to in the educational process. Each year, children are changing, and the university should change for them. Of course, students like to organize such events. We ourselves create the concept and competitions and lead the day. This is a priceless experience that “pumps” us as professionals in the field of communications, as we create and implement their own project

Svetlana Puzanskaya
Advertising and public relations student

 Educational carousel is a chance for students to feel the atmosphere of the university, as well as a chance for us to realize ourselves in another exciting project

Anna Medvedeva
Advertising and public relations student

After the event lyceum students could express gratitude, leaving their wishes to the organizers.