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The School of Integrated Communications is innovative and unique learning environment. It is one of the first communication schools in Russia offers higher education embraced in a wide range of communication techniques and technologies aimed to establish the effective dialogue between an organization and its public. Being a part of National Research University “Higher School of Economics” in Moscow, the School of Integrated Communications takes advantage of the location in diverse and global city with access to a lot of education facilities, renowned faculty, and internships in leading PR and advertising companies.
The goal of the School is the preparation of world-class specialists in the field of advertising, public relations and new media, knowledgeable in theoretical and practical aspects of mass and special communication, skilled in new media technologies, advertising, PR, instruments of design and media content management, media planning, project management, marketing research. It is a question of preparation both generalists in the field of integrated communications and narrower specialists in areas of advertising, PR and new media.
More than 350 projects were submitted for the award. “The best student projects” short-list nomination included the work of baccalaureate graduate and now a student of “Integrated Communications” master program Evgeniy Kapinus.
“Evgeniy’s paper presents an original integrated program of working with the audience of sports clubs. A high level of analytics and creativity distinguishes the project from other ones made by students of other universities. Evgeniy has already received an international certificate of IABC/Russia for this year presentation of his work. We hope that he will achieve new victories in the near future”, —associate professor and a member of the jury Marina Shilina commented on the jury’s decision.
The jury also included the head of the Department of Integrated Communications Sergey Zverev (CROS, ACOS) and Professor Julia Gryaznova (Russian organization of public relations).
The list of finalists is published on the website of the award (pr-proba.ru). The names of the award winners and two Grand Prix winners will be announced after the final meeting of the jury at the awards ceremony. It will be held on the 8th of September in St. Petersburg as a part of the “Baltic Weekend” international communication forum.