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109028, Moscow,
2/8 Khitrovsky Pereulok, Building 5 (metro «Kitay-Gorod», «Kurskaya», «Chistiye Prudy»)
Time has always posed challenges for those who work in the media industry. Such a complex field has a great number of interrelated components – from social change to revolutionary advances in technology.
We suggest taking a look at social processes in a much broader way by studying journalism, media management, directing, editing, the stages of the creative process, and the production cycle of creating a media product – simply put, everything that can be called journalism, media, and communications.
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During five days, students listened to lectures, attended master classes, and participated in workshops. Among the speakers conducting classes was the creative director of the educational program "Journalism" Ivan Knyazev. Students visited the media center, where they worked with professional equipment.
On June 22, the participants of Media Vacation also had a tour of the RT editorial office. The students were able to talk to the channel's director Aleksey Nikolov personally and try their hand at being correspondents, sound engineers and cameramen.
On June 23, participants of the media school presented their final projects, on which they had been working as a team during the whole period of training. The jury was comprised of Yulia Vladimirovna Panasenko, manager of the "Media Management" educational program, Alexei Denisovich Pereyaslov, manager and postgraduate student at the Faculty of Creative Industries, and Tatiana Borisovna Tikhomirova, academic director of the "Journalism" program at the Media Institute.
Each of the five study groups talked about a particular aspect of the media sphere. The first to present their work was the team from the thematic area "Ecology". According to the participants, modern media is the best way to promote green lifestyles, especially among youth. That's why they have created their own Telegram Channel, where they cover the main problems of ecology and talk about alternative products that do not harm the environment.
The second team presented a prototype of "ideal media for schoolchildren." To create it, participants conducted a large-scale study of the information sources used by today's teenagers. As the students noted, the media product for schoolchildren should be safe, entertaining, and educational at the same time. This is the kind of content they are posting on their Telegram channel.
The members of the third team were discussing the future of the journalism profession. Is there a risk that neural networks will soon displace media workers? How can artificial intelligence affect journalism in general? These were the questions the participants were asking in their research. The schoolchildren suggested that the AI will become more of an ally and assistant for journalists, taking over some of their duties, such as processing large amounts of data or correcting mistakes. The students summarized their findings and demonstrated them in a short video.
The fourth team developed a concept for a podcast about finances and ways to make money. In each episode, the hosts would talk to different guests who would talk about the advantages and disadvantages of certain professions for teenagers and give advice on how young people can save for their dreams.
The show of works was rounded out by a group that explored networking etiquette. The participants explained what the basic rules of online behavior were. The students presented a short humorous video clip as a media product that could convey the importance of Internet etiquette to a wide audience.
As a result of voting by both the jury and the students themselves, first place went to the team that studied the future of journalism.
At the end of the event, all participants received souvenirs and certificates. Participants were very pleased with both the summer school and the preparation of their projects.
Timofey Vasilenko: "In particular, I remembered the lectures about photo and video shooting, as well as about the types of media. I really enjoyed working in the team: I liked discussing the progress of the work and conducting discussions.
Nikita Tishchenko: "It was very cool! I always liked working on projects and interacting with new people. I learned a lot about communication theory. As an Olympian in Social Studies, I was particularly interested".
Author: Anastasiya Zhaliy, a second-year student of "Journalism" programme of the Media Institute
Translation: Polina Semenova, a first-year student of Master's programme "Contemporary Journalism"
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