• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Article
A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis

Anastasia V. Lukina, Roman R. Sidorchuk, Sergey V. Mkhitaryan et al.

Emerging Science Journal. 2023. Vol. 7. No. 6. P. 2239-2259.

Book chapter
Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion?

Karamalak O., Sokolova T.

In bk.: Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023. Iss. 1. Springer Publishing Company, 2023. P. 204-217.

Working paper
Privacy Versus Security in Trying Times: Evidence from Russian Public Opinion

Chmel K., Marques II I., Mironyuk M. et al.

Higher School of Economics Research Paper. WP BRP 82/PS/2021. Higher School of Economics, 2021

Tag "Bachelor's Programme in Advertising and Public Relations" – News

Arsen Aleksanyan: ‘I Spend 10–13 Hours at HSE University Every Day, and Half of That Is in the Library’

Arsen Aleksanyan: ‘I Spend 10–13 Hours at HSE University Every Day, and Half of That Is in the Library’
Arsen Aleksanyan, a first-year student of the Bachelor’s in Advertising and Public Relations, joined the ‘Total Immersion’ project announced by the HSE Library 

«The curator is the connection point for all market participants»

«The curator is the connection point for all market participants»
Advertising & PR students in the ‘Culture & Communications’ track visited an exhibition called ‘The Andromeda Nebula. Religions of Extraterrestrial Salvation’. It takes place in the ‘InArt Gallery by Ksenia Podoynitsyna’ space at Vinzavod. Maria Nam, manager and curator, shared some details about the subjects of the art market, the role of the curator, and the concept of the exhibition.

“The main task in the game, as it is in life, is to find a balance between sales and profits”: how students manage brands in the MixPRO and BrandPRO simulations

“The main task in the game, as it is in life, is to find a balance between sales and profits”: how students manage brands in the MixPRO and BrandPRO simulations
Advertising & PR students who specialize in Marketing apply their knowledge by solving real problems in game simulations. This is how it happens.

"Clubhouse is a loophole for even more content consumption."

"Clubhouse is a loophole for even more content consumption."
Clubhouse has become a new phenomenon of the Internet: in this article we figure out what is the reason for the popularity of the new social network, what are its prospects and how the interest in Clubhouse can be explained from the point of view of the theory of communications.

What you need to know before starting a podcast: 9 tips from the book "Can you hear me?: How to make podcasts in Russia"

What you need to know before starting a podcast: 9 tips from the book "Can you hear me?: How to make podcasts in Russia"
Advice from a book co-authored by graduates of the HSE educational program Advertising and Public Relations.

Advertising and PR students became laureates of the competition from AKMR

Advertising and PR students became laureates of the competition from AKMR
Advertising and PR students took three prizes in the "PR-Battle 2020" competition from AKMR (Association of Communications and Corporate Media Directors of Russia). More than 20 teams from leading Russian universities and existing PR agencies took part in the competition.

An “Advertising and Public Relations” team won the first stage of the Russian National competition “Eureka!”

An “Advertising and Public Relations” team won the first stage of the Russian National competition “Eureka!”
We spoke to the team members, third and fourth-year students, about the competition’s tasks and their project’s next steps. 

PR and Advertising students work on briefs from Danone, IKEA, and Yandex.Go

PR and Advertising students work on briefs from Danone, IKEA, and Yandex.Go
The Advertising and Public Relations undergraduate program at the Higher School of Economics implements unique educational formats. One of them is a business game, which is the most important element of the "Integrated Communications Management" course. Third-year students work on real briefs from customers.

HSE is about people!

HSE is about people!
Graduates of Ad & PR, who decided to continue their professional career at their Alma Mater, and talk about why their University is a great opportunity to start a career and gain valuable experience.

PR and Advertising students about the international mobility programme

PR and Advertising students about the international mobility programme
We talked with the students of the Bachelor's Programme in Advertising and Public Relations who have studied at foreign universities and asked them to share their experience and advice for those students who are just thinking about the opportunity to go abroad.
1 2