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Regular version of the site
ФКН
Book
Internet in Russia: A Study of the Runet and Its Impact on Social Life

Sherstoboeva E., Vartanova E., Konradova N. et al.

Cham: Springer, 2020.

Article
Urban Youth and Terrorism: A Quantitative Analysis (Are Youth Bulges Relevant Anymore?)

Korotayev A., Romanov D., Zinkina J. V. et al.

Political Studies Review. 2022. P. 1-25.

Book chapter
Domestic Funding for Civil Society in a Non-Democratic Context: The Example of the Presidential Grants in Russia

Skokova Y., Fröhlich C.

In bk.: Resourceful Civil Society: Navigating the Changing Landscapes of Civil Society Organizations. Palgrave Macmillan, 2022. P. 67-91.

Working paper
Privacy Versus Security in Trying Times: Evidence from Russian Public Opinion

Chmel K., Marques II I., Mironyuk M. et al.

Higher School of Economics Research Paper. WP BRP 82/PS/2021. Higher School of Economics, 2021

Google Student Ambassadors Delivered a Lecture on Digital Marketing at the School of Integrated Communications

On March 18 Google Student Ambassadors delivered a lecture on digital marketing at HSE. 

The lecturers were Ilya Shichanin, student of the programme in Advertising and PR, and Linda Gurzhihanova. These HSE graduates are official Google representatives at HSE and certified specialists in Adwords. Ilya and Linda spoke on the history of Internet marketing, Google tools, context advertising, and YouTube as an advertising platform. They also presented some statistics and forecasts of Internet advertising development in Russia and the world and the opportunities for students offered by Google.

During the lecture, the speakers paid special attention to creating context campaigns while working with Google Adwords.

The lecturers outlined the main rules of working with context, starting from choosing key words and launching a campaign, right through to monitoring and concluding it. In addition to the theory, the speakers also presented a series of real cases on context advertising. Participants learnt about the specifics of Google Analytics as well as the features of Google+ for promoting their brand.

The lecture was an introductory part of the cycle of events dedicated to Internet marketing by Google Student Ambassadors at HSE. In April a series of master classes on preparation for passing certified exams in using Adwords will be held at the School.