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Regular version of the site

109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1

School Manager:
8 (495) 772-95-90 (доб. 22475)

Email: incomm@hse.ru

School Head Sergey Zverev

8 (495) 772-95-90 *22851

Deputy School Head Maria Mordvinova

8 (495) 772-95-90 *22473

Deputy Head for Admissions Olga V. Afanasyeva
Transmedia Harry Potter Essays on Storytelling Across Platforms

Bell C. E., Bernard B., Martinez K. D. et al.

United States of America: McFarland and Company, Inc, 2019.

Book chapter
Co-Creating in the Wonderland: Communication and Patient-Oriented Healthcare in Russia
In press

Endaltseva A., Bachurina N., Mordvinova M.

In bk.: The Handbook of Strategic Communication. Wiley-Blackwell, 2020.

Working paper
Interregional Mobility Of Russian Researchers: Moving For A Promising Job

Volkova G., Никишин Е. А.

Basic research program. WP BRP. National Research University Higher School of Economics, 2019. No. 103.

Google Student Ambassadors Delivered a Lecture on Digital Marketing at the School of Integrated Communications

On March 18 Google Student Ambassadors delivered a lecture on digital marketing at HSE. 

The lecturers were Ilya Shichanin, student of the programme in Advertising and PR, and Linda Gurzhihanova. These HSE graduates are official Google representatives at HSE and certified specialists in Adwords. Ilya and Linda spoke on the history of Internet marketing, Google tools, context advertising, and YouTube as an advertising platform. They also presented some statistics and forecasts of Internet advertising development in Russia and the world and the opportunities for students offered by Google.

During the lecture, the speakers paid special attention to creating context campaigns while working with Google Adwords.

The lecturers outlined the main rules of working with context, starting from choosing key words and launching a campaign, right through to monitoring and concluding it. In addition to the theory, the speakers also presented a series of real cases on context advertising. Participants learnt about the specifics of Google Analytics as well as the features of Google+ for promoting their brand.

The lecture was an introductory part of the cycle of events dedicated to Internet marketing by Google Student Ambassadors at HSE. In April a series of master classes on preparation for passing certified exams in using Adwords will be held at the School.