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Regular version of the site
Contacts

109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1

School Manager:
8 (495) 772-95-90 (доб. 22475)

Email: incomm@hse.ru

Administrations
School Head Sergey Zverev

8 (495) 772-95-90 *22851

Deputy School Head Maria Mordvinova

8 (495) 772-95-90 *22473

Deputy Head for Admissions Olga V. Afanasyeva

Book ‘Crystallizing Public Opinion’ by Edward Bernays Translated into Russian

The first book ever written about the public relations industry, ‘Crystallizing Public Opinion’ by Edward Bernays, was translated in Russian with the support of HSE and the Agency of Strategic Communications ‘Nikkolo M’.

The book was written in 1923 by Edward Bernays, philosopher and pioneer in the field of PR. The author created the philosophy and set down the principles of public relations, offered a comprehensive understanding of PR-technologies and emphasized the scale and social importance of the new profession.

According to Asya Veksler, Associate Professor at the School of Integrated Communications, and scientific editor of the book, this edition helps PR specialists to obtain the knowledge, which is fundamental for successful development of communications management. PR practitioners get an excellent opportunity to compare their knowledge with the ideas of the ‘forefather of PR’, and students can get acquainted with PR classics.

The book is available at HSE library as well as in book stores.