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The School of Integrated Communications is innovative and unique learning environment. It is one of the first communication schools in Russia offers higher education embraced in a wide range of communication techniques and technologies aimed to establish the effective dialogue between an organization and its public. Being a part of National Research University “Higher School of Economics” in Moscow, the School of Integrated Communications takes advantage of the location in diverse and global city with access to a lot of education facilities, renowned faculty, and internships in leading PR and advertising companies.
The goal of the School is the preparation of world-class specialists in the field of advertising, public relations and new media, knowledgeable in theoretical and practical aspects of mass and special communication, skilled in new media technologies, advertising, PR, instruments of design and media content management, media planning, project management, marketing research. It is a question of preparation both generalists in the field of integrated communications and narrower specialists in areas of advertising, PR and new media.
The book was written in 1923 by Edward Bernays, philosopher and pioneer in the field of PR. The author created the philosophy and set down the principles of public relations, offered a comprehensive understanding of PR-technologies and emphasized the scale and social importance of the new profession.
According to Asya Veksler, Associate Professor at the School of Integrated Communications, and scientific editor of the book, this edition helps PR specialists to obtain the knowledge, which is fundamental for successful development of communications management. PR practitioners get an excellent opportunity to compare their knowledge with the ideas of the ‘forefather of PR’, and students can get acquainted with PR classics.
The book is available at HSE library as well as in book stores.