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Regular version of the site
Article
A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis

Anastasia V. Lukina, Roman R. Sidorchuk, Sergey V. Mkhitaryan et al.

Emerging Science Journal. 2023. Vol. 7. No. 6. P. 2239-2259.

Book chapter
Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion?

Karamalak O., Sokolova T.

In bk.: Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023. Iss. 1. Springer Publishing Company, 2023. P. 204-217.

Working paper
Privacy Versus Security in Trying Times: Evidence from Russian Public Opinion

Chmel K., Marques II I., Mironyuk M. et al.

Higher School of Economics Research Paper. WP BRP 82/PS/2021. Higher School of Economics, 2021

Book ‘Crystallizing Public Opinion’ by Edward Bernays Translated into Russian

The first book ever written about the public relations industry, ‘Crystallizing Public Opinion’ by Edward Bernays, was translated in Russian with the support of HSE and the Agency of Strategic Communications ‘Nikkolo M’.

The book was written in 1923 by Edward Bernays, philosopher and pioneer in the field of PR. The author created the philosophy and set down the principles of public relations, offered a comprehensive understanding of PR-technologies and emphasized the scale and social importance of the new profession.

According to Asya Veksler, Associate Professor at the School of Integrated Communications, and scientific editor of the book, this edition helps PR specialists to obtain the knowledge, which is fundamental for successful development of communications management. PR practitioners get an excellent opportunity to compare their knowledge with the ideas of the ‘forefather of PR’, and students can get acquainted with PR classics.

The book is available at HSE library as well as in book stores.