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The School of Integrated Communications is innovative and unique learning environment. It is one of the first communication schools in Russia offers higher education embraced in a wide range of communication techniques and technologies aimed to establish the effective dialogue between an organization and its public. Being a part of National Research University “Higher School of Economics” in Moscow, the School of Integrated Communications takes advantage of the location in diverse and global city with access to a lot of education facilities, renowned faculty, and internships in leading PR and advertising companies.
The goal of the School is the preparation of world-class specialists in the field of advertising, public relations and new media, knowledgeable in theoretical and practical aspects of mass and special communication, skilled in new media technologies, advertising, PR, instruments of design and media content management, media planning, project management, marketing research. It is a question of preparation both generalists in the field of integrated communications and narrower specialists in areas of advertising, PR and new media.
Polina Gankina, Polina Yurova, Anna Vzorova, Chun Lin, and Yulia Slobodchuk, fourth-year students of the undergraduate programme in Advertising and PR at the HSE Faculty of Communications, Media, and Design, presented their project of development for Skyleaf есо TV, the first Russian online ecological channel. The project was prepared as part of the Communication Consulting course run by Asya Veksler, Associate Professor.
Skyleaf eco TV is headed by Nikolay Drozdov, member of the Russian Public Chamber, Doctor of Science in biology, professor and popular TV star. He was extremely impressed with the professional level of our future specialists, the quality of their research, and their ability to analyze and systematize the new material.
The management of the ecological TV channel are planning to ask the Faculty of Communications, Media, and Design to develop a functional model of ecological television for young people based on a Media Centre, which aims to attract a wide circle of young viewers and encourage them to solve environment problems and care about nature.