109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1
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8 (495) 772-95-90 *22851
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Basic research program. WP BRP. National Research University Higher School of Economics, 2020
The School of Integrated Communications is innovative and unique learning environment. It is one of the first communication schools in Russia offers higher education embraced in a wide range of communication techniques and technologies aimed to establish the effective dialogue between an organization and its public. Being a part of National Research University “Higher School of Economics” in Moscow, the School of Integrated Communications takes advantage of the location in diverse and global city with access to a lot of education facilities, renowned faculty, and internships in leading PR and advertising companies.
The goal of the School is the preparation of world-class specialists in the field of advertising, public relations and new media, knowledgeable in theoretical and practical aspects of mass and special communication, skilled in new media technologies, advertising, PR, instruments of design and media content management, media planning, project management, marketing research. It is a question of preparation both generalists in the field of integrated communications and narrower specialists in areas of advertising, PR and new media.
During the three days, the students helped the organizers to prepare and conduct the conference and the 24-hour Big Brand Hackathon 2015, a marathon for mobile developers.
‘We did some simple things, prepared handouts for the marathon participants, advised the guests about the conference programme, helped in the audience, but the whole image of the event is built from such small details’, said Anastasia Votyakova, who did an internship at Dentsu. ‘This type of conference is a brilliant opportunity to get some experience in organizing big industrial projects. The content is also an important part of such an event. We had the great chance to listen to renowned speakers, gurus from the advertising business. There were a lot of interesting talks as part of topical sessions: ‘Managing the business efficiency of advertising projects powered by Amplifi’, ‘Building communications on the basis of branded content powered by The Story Lab’, ‘Brand promotion in pharmaceutics powered by Aaron Lloyd’ and others. Many outstanding speakers came to the event. Michael Isakas, President of The Story Lab Global, told us about the history of The Story Lab, about some current trends in the content business, and related some curious cases. For me, the Anniversary Autumn Sessions 2015 was a perfect opportunity to learn more about the advertising market, to get a lot of new knowledge, and to meet many new people. I’m very grateful to the Department and to Rimma Pogodina for the chance to contribute to this and have this important experience’.