Anniversary Autumn Sessions 2015: Practice and Study

During the three days, the students helped the organizers to prepare and conduct the conference and the 24-hour Big Brand Hackathon 2015, a marathon for mobile developers.

‘We did some simple things, prepared handouts for the marathon participants, advised the guests about the conference programme, helped in the audience, but the whole image of the event is built from such small details’, said Anastasia Votyakova, who did an internship at Dentsu. ‘This type of conference is a brilliant opportunity to get some experience in organizing big industrial projects. The content is also an important part of such an event. We had the great chance to listen to renowned speakers, gurus from the advertising business. There were a lot of interesting talks as part of topical sessions: ‘Managing the business efficiency of advertising projects powered by Amplifi’, ‘Building communications on the basis of branded content powered by The Story Lab’, ‘Brand promotion in pharmaceutics powered by Aaron Lloyd’ and others. Many outstanding speakers came to the event. Michael Isakas, President of The Story Lab Global, told us about the history of The Story Lab, about some current trends in the content business, and related some curious cases. For me, the Anniversary Autumn Sessions 2015 was a perfect opportunity to learn more about the advertising market, to get a lot of new knowledge, and to meet many new people. I’m very grateful to the Department and to Rimma Pogodina for the chance to contribute to this and have this important experience’.