2/8 Khitrovsky Pereulok, Building 5 (metro «Kitay-Gorod», «Kurskaya», «Chistiye Prudy»)
Time has always posed challenges for those who work in the media industry. Such a complex field has a great number of interrelated components – from social change to revolutionary advances in technology.
We suggest taking a look at social processes in a much broader way by studying journalism, media management, directing, editing, the stages of the creative process, and the production cycle of creating a media product – simply put, everything that can be called journalism, media, and communications.
Yearbook of Balkan and Baltic Studies. 2022. Vol. 5. No. 1. P. 56-78.
Bekova S., Terentev E., Maloshonok N.
In bk.: Doctoral Examination: Exploring Practice Across the Globe. Routledge, 2022. P. 119-126.
Lapina-Kratasyuk E., Oiva M.
Haastatteluaineisto Yves Montand Neuvostoliitossa, lähdemateriaali. http://urn.fi/urn:nbn:fi:lb-2020081502. The Language Bank of Finland, 2021
Centre for Digital Cultures and Media Literacy and student project #Promedia held an open lecture of Oksana Silantieva "Multimedia storytelling: multimedia thinking for creativity".
Oksana Silantieva, a multimedia producer, trainer and consultant in the field of communications and media project management, talked about how you can keep the attention of your audience in a competitive multimedia environment using storytelling and make your story attractive.
The expert believes that building the story comes from the meaning, and not from the format. The biggest problem is the lack of ideas, designers, producers, and other specialists. Oksana also advised to think outside the box: "To invent, you need not technology, but a brain that feels free." For the story to be remembered, it is important to realize that without the hero changing there is no story itself.
A storyteller needs to understand why he shares a story. A good story is easy to remember and retell; emotions hold attention. Besides, the right stories set the pattern of behavior. However, the speaker advised always asking oneself the question: “Why am I creating a story?” “You have to go and talk with real people for whom you are making content. Have you ever wondered what your audience is saying? ”