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Book
English for Specific Purposes: Creative Industries

Velikaya E. V., Kolesnikova E., Rivchun T. et al.

National Research University Higher School of Economics HSE Art and Design School Moscow, 2023.

Article
Transmedia strategies in school literary education: deconstructing kitsch and the semiotics of readerly creativity

Arkhangelsky A. N., Novikova A.

Chinese Semiotic Studies. 2023. Vol. 19. No. 2. P. 315-332.

Book chapter
User-generated Content in E-commerce Decision-making: Literature review

Beylina E.

In bk.: GSOM emerging markets conference 2022 : CONFERENCE BOOK, Saint-Petersburg, 05–08 октября 2022 года. St. Petersburg State University Graduate School of Management, 2022. P. 92-101.

Working paper
THE IMPACT OF FAMILY TIES AND FOUNDER INVOLVEMENT ON INNOVATION IN HIGH-TECH FIRMS

Хмелева П. А., Stepanova A. N.

Basic research program. WP BRP. National Research University Higher School of Economics, 2022

Tag " public relations" – News

HSE Students Win at ‘PRactice’ Business Game

The finale of the XIV annual business game ‘PRactice’ (in Russian: PRактика) for students in advertising and public relations was recently held in Moscow, with HSE second-year students taking first place in the contest. The jury included representatives from Villagio Estate, Canon, Nestle and other prestigious companies.