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Bachelor’s and Master’s programmes
Bachelor’s programme

Drama and Film Acting

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Global Digital Communications

4 years
Full-time programme
Online programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Design

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Journalism

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Film and Television Production

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Media Communications

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Fashion

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Advertising and Public Relations

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Strategy and Production in Communications

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Bachelor’s programme

Management in Creative Industries

4 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Design

2 years
Full-time programme
RUS
Instruction in Russian
Master’s programme

Environment Design

2 years
Full-time programme
RUS
Instruction in Russian
Master’s programme

Data Journalism

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Integrated Communications

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Interactive Media and Digital Industries

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Interactive Design

2 years
Full-time programme
Online programme
RUS
Instruction in Russian
Master’s programme

Film Production

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Communications in the Public Sector and NGOs

2 years
Full-time programme
RUS
Instruction in Russian
Master’s programme

Communication and Digital Design

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Critical Media Studies

2 years
Full-time programme
ENG
Instruction in English
Master’s programme

Media Management

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Media Management

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Fashion

2 years
Full-time programme
RUS
Instruction in Russian
Master’s programme

Curatorial Practices in Contemporary Art

2 years
Full-time programme
RUS
Instruction in Russian
Master’s programme

International News Production

2 years
Full-time programme
ENG
Instruction in English
Master’s programme

Contemporary Journalism

2 years
Full-time programme
RUS+ENG
Instruction in Russian with some courses in English
Master’s programme

Management in Creative Industries

2 years
Full-time programme
Online programme
RUS
Instruction in Russian
Master’s programme

Strategic Communications Management

2 years
Full-time programme
Online programme
RUS
Instruction in Russian
Master’s programme

Digital Communications and Product Analytics

2 years
Full-time programme
RUS
Instruction in Russian
Article
Pop-up books and kinetic art: creating vocabulary for motion and movement art forms

Казейкина Е. В.

Journal of Visual Art Practice. 2024. P. 1-25.

Book chapter
Silencing alternative voices in times of war in Ukraine and Russia

Baysha O., Chukasheva K.

In bk.: Media, Dissidence and the War in Ukraine. NY: Routledge, 2024. Ch. 6. P. 101-118.

Working paper
THE IMPACT OF FAMILY TIES AND FOUNDER INVOLVEMENT ON INNOVATION IN HIGH-TECH FIRMS

Хмелева П. А., Stepanova A. N.

Basic research program. WP BRP. National Research University Higher School of Economics, 2022

Tag "Bachelor's Programme in Advertising and Public Relations" – News

Advertising and Public Relations students at global finance forum Ecumene 2022

Advertising and Public Relations students at global finance forum Ecumene 2022
Third-year bachelor students of the academic program “Advertising and Public Relations” were invited to attend the forum by the Pan-Russian Nature Conservation Society.

«The curator is the connection point for all market participants»

«The curator is the connection point for all market participants»
Advertising & PR students in the ‘Culture & Communications’ track visited an exhibition called ‘The Andromeda Nebula. Religions of Extraterrestrial Salvation’. It takes place in the ‘InArt Gallery by Ksenia Podoynitsyna’ space at Vinzavod. Maria Nam, manager and curator, shared some details about the subjects of the art market, the role of the curator, and the concept of the exhibition.

“The main task in the game, as it is in life, is to find a balance between sales and profits”: how students manage brands in the MixPRO and BrandPRO simulations

“The main task in the game, as it is in life, is to find a balance between sales and profits”: how students manage brands in the MixPRO and BrandPRO simulations
Advertising & PR students who specialize in Marketing apply their knowledge by solving real problems in game simulations. This is how it happens.

"Clubhouse is a loophole for even more content consumption."

"Clubhouse is a loophole for even more content consumption."
Clubhouse has become a new phenomenon of the Internet: in this article we figure out what is the reason for the popularity of the new social network, what are its prospects and how the interest in Clubhouse can be explained from the point of view of the theory of communications.

Advertising and PR students became laureates of the competition from AKMR

Advertising and PR students became laureates of the competition from AKMR
Advertising and PR students took three prizes in the "PR-Battle 2020" competition from AKMR (Association of Communications and Corporate Media Directors of Russia). More than 20 teams from leading Russian universities and existing PR agencies took part in the competition.

An “Advertising and Public Relations” team won the first stage of the Russian National competition “Eureka!”

An “Advertising and Public Relations” team won the first stage of the Russian National competition “Eureka!”
We spoke to the team members, third and fourth-year students, about the competition’s tasks and their project’s next steps. 

PR and Advertising students work on briefs from Danone, IKEA, and Yandex.Go

PR and Advertising students work on briefs from Danone, IKEA, and Yandex.Go
The Advertising and Public Relations undergraduate program at the Higher School of Economics implements unique educational formats. One of them is a business game, which is the most important element of the "Integrated Communications Management" course. Third-year students work on real briefs from customers.

HSE is about people!

HSE is about people!
Graduates of Ad & PR, who decided to continue their professional career at their Alma Mater, and talk about why their University is a great opportunity to start a career and gain valuable experience.

PR and Advertising students about the international mobility programme

PR and Advertising students about the international mobility programme
We talked with the students of the Bachelor's Programme in Advertising and Public Relations who have studied at foreign universities and asked them to share their experience and advice for those students who are just thinking about the opportunity to go abroad.

Industry professionals share their experience with Ad&PR students

Industry professionals share their experience with Ad&PR students
Classes in the course "Integrated communications’ management" under the guidance of Alexander Mozhaev are held for the final year students in a special format: each lesson is a workshop from an industry practitioner who shares his personal experience in communications with students.
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